STAY AT THE TOP OF YOUR GAME
Every great season starts with the right preparation. And this year, kick yours off at the world’s largest equipment and event rental trade show on the same day football’s biggest event takes place!
THE ARA SHOW™ 2027
Ernest N. Morial Convention Center
New Orleans
February 14:
Future of Equipment Rental Program
ARA Show Education
Trade Show & Tailgate Party
February 15–16:
Trade Show
ABOUT THE ARA SHOW™
The ARA Show is the equipment and event rental industry’s largest trade show — and the place where business gets done. More than 10,000 rental professionals come together to evaluate products in person, discover practical solutions and connect with the people behind them. It’s an experience built around something you can’t get online: the confidence that comes from seeing, testing and talking before you invest.
Be the first to know when registration opens.
GET THE COMPETITIVE EDGE
Make the Right Call for Your Business
Compare brands, explore new categories and see what’s worth adding to your fleet or inventory before making your next purchase.
Strengthen Your Lineup
Meet with manufacturers, distributors and service providers who understand the realities of running a rental business — and the challenges that come with it.
Stay a Step Ahead
From workforce and operations to technology and changing customer expectations, discover practical ideas you can put to work when you get home.
The best solutions. The best connections.
THE BEST YEAR FOR YOUR BUSINESS.
Schedule at a Glance
See what’s happening each day and start planning your visit around education sessions, the trade show, special events and the experiences you don’t want to miss.
Find Exhibitors
Browse the companies showcasing equipment, event products, technologies and services, then build your list of booths to visit before you arrive.
Education
Every session is designed with rental professionals in mind, covering today’s operational realities alongside the trends and innovations shaping the industry.
Networking Events
Connect with the rental community beyond the show floor at the The Big Game Tailgate Party, Regional Receptions, ARA Awards Dinner and other can’t-miss events.
THANK YOU TO OUR 2027 SPONSORS
