The ARA Show offers a variety of exclusive networking events where you can meet people, hear about trends in other markets and get advice from peers who face the same day-to-day demands. You’ll leave with new contacts, new ideas and support from your rental industry community. We are working closely with the Las Vegas Convention Center and are keeping up to date with the latest guidelines to offer the safest environment for all your networking opportunities.

Industry Awards Lunch

Sunday, October 17, 2021 11:30 am -1 pm

Resorts World

Sponsored by BOMAG Americas; Choice Party Linens, Inc.; FTG Equipment Solutions; and Mi-T-M Corp.

Celebrate the volunteer spirit of ARA members and enjoy lunch with your peers. This event recognizes individuals for their contributions to the industry over the last year, including the latest inductees into the Rental Hall of Fame — the industry’s highest honor.  Take a look at those being recognized for their contributions here!


Young Professionals Reception

Sunday, October 17, 2021 5:30 -7:30 pm

Resorts World

Sponsored by CCC of NY, Ditch Witch, John Deere and Toro

Connect with your fellow YPN members and build your rental industry network as you enjoy food, drink and networking at a unique venue within Resorts World. Register early, as this reception sells out quickly each year.


Keynote Session

Monday, October 18, 2021 8 -9:30 am

Resorts World

Sponsored by ARA Insurance

As the first female F-14 Tomcat fighter pilot in the U.S. Navy, Carey Lohrenz is used to working in fast-moving, dynamic environments where inconsistent execution can bring catastrophic results. These challenges aren’t that different from what rental businesses face: Markets change, customer needs evolve, and you have to adapt quickly to survive.

During this inspiring keynote session, Lohrenz will share her fascinating experiences operating in one of the world’s most challenging environments — an aircraft carrier. Don’t miss this one-of-a-kind opportunity to take away leadership insights that will help your team triumph in this high-risk, time-crunched world.

A live-streaming option is planned for exhibitors and attendees who have purchased a full registration in the event that attendance exceeds available seating, as well as for those who aren’t comfortable attending in person.

Carey Lohrenz Short Keynote Demo 



Regional Reception

Monday, October 18, 2021 5 -6:30 pm


Sponsored by Allmand Bros., Barreto Manufacturing, Billy Goat, BOMAG Americas, Construction Robotics, Ditch Witch, Felling Tires, GemONE, Kwik-Covers, Lew Hudson, Makinex Construction Products, Power Pusher, Div. of Nu-Star, Ritchie List, Seitz, The Fresher Co., SteelPoint, Tireboots by Universal Canvas, TrackNTeeth Inc, Weather Warranty and Yanmar America Corp.

Meet up with rental peers from your region and network over drinks and hors d’oeuvres after a busy first day on the trade show floor. Each of ARA’s 10 regions will host a reception, and a leader from each region will be recognized for their contributions to the rental community. Take a look at those being recognized for their contributions here!


ARAPAC Fundraiser

Monday, October 18, 2021 7 - 9 pm

Resorts World

Take a journey into Vintage Vegas at this ARAPAC fundraising event with an iconic “Rat Pack” theme. These A-listers of the 1960s were a national sensation, and the glitz and glamour of Las Vegas were part of their DNA. A red carpet arrival with martinis served by iconic Las Vegas showgirls will set the tone for the evening. You’ll also enjoy white-glove service with hors d'oeuvres served throughout the event. Indulge in a little themed fun with vintage props and paparazzi on the backdrop of Las Vegas' Rat Pack Cover band, along with opportunities for networking as you help to raise funds for ARA’s political action committee.

Tickets must be purchased by ARAPAC members. To join for free visit or Contact Jill Peterson at 800.334.2177, ext. 254, for more information.


Women in Rental Breakfast

Tuesday, October 19, 2021 7:45 – 8:45 am


Sponsored by Alert Rental Software, Ditch Witch, EDCO, John Deere, RICE Hydro and Toro.

Open to all attendees and exhibitors, this event provides plenty of time for networking — along with a program focused on empowering women. This event has sold out for the past two years, so register early. It’s the perfect way to start a busy day at the show.



ARA’s Oktoberfest…Las Vegas Style!

Tuesday, October 19, 2021 6:30 – 9:30 pm


Sponsored by ASV Holdings, BOMAG Americas, Green Manufacturing, John Deere, Kubota Tractor Corp., Ritchie List, Takeuchi, TapGoods, Vermeer and Yanmar America Corp.

It’s not Munich, Germany, and we are not celebrating King Louis I’s marriage, but it is Las Vegas and we are celebrating the resilience of the rental industry and its members! Kicking off the evening, the ARA CEO will tap the first keg initiating the opening of the evening’s festivities. Beer tents, food trucks and Vegas-inspired entertainers will serve as the perfect backdrop for our center stage showcasing an amazing party band, setting the energy level at explosive! Highlighting the evening, local Vegas brews and popular Sin City cuisine add the perfect Vegas spin on Oktoberfest!



ARA Foundation Virtual 5k Fundraiser

Tuesday, October 19, 2021 All Day


Sponsored by FTG Equipment Solutions, John Deere, Point of Rental Software, and Sullair A Hitachi Group Company

Support The ARA Foundation during the at-show event, by wearing your shirt and tracking your steps on the show floor that day along with other attendees. You can also submit pictures and give virtual high-fives to others participating that day. If you prefer to run the race, it can be completed anytime Oct. 17 – 31 from the comfort of your own neighborhood — or with us in Las Vegas at The ARA Show. With your registration, you’ll get a one-of-a-kind race shirt and medal as well as fun items from our sponsors. There will also be chances to win other awards and prizes after you complete the virtual 5K.



ARA Foundation Online Fundraiser

October 14-25, 2021

If running isn’t your style, show your support for the Foundation by participating in the online auction starting Oct. 14. Bid on great items and support the ARA Foundation initiatives to build up the rental industry. Watch your email and social media for more details to come in the following months.




The ARA Show - The American Rental Association's Annual Trade Show and Convention - Las Vegas, NV 2021



The ARA Show is the American Rental Association's annual convention and trade show for the equipment and event rental industry. It features equipment for construction/industrial, general tool/light construction and party/special event rental segments.


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