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Media Relations

If you’re exhibiting at The ARA Show 2021 in Las Vegas, take advantage of the media relations services provided for you.

Each exhibiting company can upload news releases, photographs, video and other content to our online press room. This information is made available to the trade/industry media at no additional charge to you. If your announcement deserves a little more attention, ARA provides a limited number of time slots for press conferences to be held in an exhibitor's booth. More information on scheduling a press conference can be found below. NEW FOR 2021: All press conferences will take place in an exhibitor's booth.

Details on press room

Press kits can be dropped off in the press workroom located in S207 in the South Hall of the Las Vegas Convention Center. This room will only be available to trade press during trade show hours from Oct. 18-20.


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Press Room Contacts

Members of the media and Exhibitor PR contacts may contact any of the following people for help or assistance related to press credentials, press events or posting materials to this online newsroom:

Lauren Manecke
Performance Marketing
Steve Campbell
American Rental Association
800.334.2177, ext. 248


The ARA Show is the American Rental Association's annual convention and trade show for the equipment and event rental industry. It features equipment for construction/industrial, general tool/light construction and party/special event rental segments.


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